1. Understand your audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience.
Ask questions like: What do they want to know about? And, what will resonate with them?
This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants (and needs).
2. Create your blog domain.
Next, you'll need a place to host this and every other blog post you write.
Choose a CMS.
A CMS helps you create a website domain where you'll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
HubSpot customers host web content via CMS Hub. Another popular option is a self-hosted WordPress website on WP Engine. Whether you create a domain or a subdomain to start your blog, you'll need to choose a web hosting service after you pick a CMS.
Register a domain or subdomain with a website host.
Your blog's domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog's subdomain will live in its own section of yourcompany.com.
Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website. For example, it might look like this: yourblog.contentmanagementsystem.com. However, to create a subdomain that belongs to a company website, register the subdomain with a website host.
3. Customize your blog's theme.
Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.
For example, if you're writing about sustainability and the environment, green might be a color to keep in mind while designing.
If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. Two ways to do this are including your:
Logo: This can be your business's name and/ or logo — it will remind blog readers of who's publishing the content. (How heavily you want to brand your blog, however, is up to you.)
"About" Page: You might already have an "About" blurb describing yourself or your business. Your blog's "About" section is an extension of this higher-level statement. Think of it as your blog's mission statement, which serves to support your company's goals.
4. Identify your first blog post's topic.
Before you write anything, pick a topic for your blog post. The topic can be pretty general to start.
5. Come up with a working title.
You might come up with a few different working titles — in other words, iterations of approaching that topic to help you focus your writing.
For example, you may decide to narrow your topic to "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets." A working title is specific and will guide your post so you can start writing.
Before you start writing your blog post, make sure you have a clear understanding of your target audience.
Ask questions like: What do they want to know about? And, what will resonate with them?
This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started in social media — most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants (and needs).
2. Create your blog domain.
Next, you'll need a place to host this and every other blog post you write.
Choose a CMS.
A CMS helps you create a website domain where you'll actually publish your blog. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).
HubSpot customers host web content via CMS Hub. Another popular option is a self-hosted WordPress website on WP Engine. Whether you create a domain or a subdomain to start your blog, you'll need to choose a web hosting service after you pick a CMS.
Register a domain or subdomain with a website host.
Your blog's domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog's subdomain will live in its own section of yourcompany.com.
Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website. For example, it might look like this: yourblog.contentmanagementsystem.com. However, to create a subdomain that belongs to a company website, register the subdomain with a website host.
3. Customize your blog's theme.
Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.
For example, if you're writing about sustainability and the environment, green might be a color to keep in mind while designing.
If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. Two ways to do this are including your:
Logo: This can be your business's name and/ or logo — it will remind blog readers of who's publishing the content. (How heavily you want to brand your blog, however, is up to you.)
"About" Page: You might already have an "About" blurb describing yourself or your business. Your blog's "About" section is an extension of this higher-level statement. Think of it as your blog's mission statement, which serves to support your company's goals.
4. Identify your first blog post's topic.
Before you write anything, pick a topic for your blog post. The topic can be pretty general to start.
5. Come up with a working title.
You might come up with a few different working titles — in other words, iterations of approaching that topic to help you focus your writing.
For example, you may decide to narrow your topic to "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets." A working title is specific and will guide your post so you can start writing.
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